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Research papers

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
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Citation

Niedziela, M. (2022a, June 20). Research in the Metaverse. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-in-the-metaverse


Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Magazines

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
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Citation

B.V., E. (2009a, April 01). Research World (April 2009). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-world-april-2009-


Magazines

Research World (June 2008)

Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online...

Catalogue: Research World 2008
Author: ESOMAR B.V.
June 1, 2008
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Citation

B.V., E. (2008a, June 01). Research World (June 2008). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-world-june-2008-